Add Creativity To Discount And You Have Innovation

add creativity to discount and you have innovation

Add creativity to discount and you have innovation. I'm talking about architecture here.

I was asking an architect I know why all new builds are so boring. New office buildings, and new apartment buildings here in Aarhus, Denmark are boring, unimaginative and uninspiring.

They are either the usual brick, black steel, glass or big square boxes of concrete. There's a similar look to all new office buildings and new apartment blocks here in Denmark.

I asked him why that is.

He told me it's because the clients who pay for the buildings, want to use the cheapest materials possible.

Ugly buildings are about the dollar or kroner here in Denmark.

It's always about the money. Of course, it is.

But here's what I can't understand.

Why isn't someone inventing color powder or color liquid to add to the place where bricks, steel, and concrete are made?

You'll have to excuse my ignorance. I don't know how these things are made, but it seems to me there must be a way to make discount more interesting and creative.



Add creativity to discount and you have innovation

Imagine if there were concrete buildings in color block blue, orange, red, yellow?

How cool would that be?

If you had funky colored bricks and not the standard yellow and red. Can you imagine living in a town where the buildings were colorful and arty and not grey and black?

There must be a way to make bricks in different colors and have them still cost 5 kroner a brick.

You know how you add food coloring when you make cakes and icing? Maybe the same principle could be used to building materials.

Just saying.


Do discount supermarkets have to be boring and messy?

Someone must have decided - marketers, company owners, shareholders and the likes - that discount shops are for people with little money and therefore they are not worthy of shopping in nice places.

Money is not spend on making discount shops and supermarkets look nice.

But does creativity has to be expensive?

Rema 1000 is a supermarket chain here in Denmark that is walking the line between being a discount store while still being an attractive place to do your shopping very well.

Although they are franchise stores, I have been in several, and they are all tidy, neat and a pleasant place to shop.

Any business is selling an experience, selling a way to make you feel, and it’s pretty common sense that we don’t like being made feel we are not worthy.

How discount shops haven’t understood this I don’t know.

Related: This article about where joy is shows you what color can do, is a MUST WATCH


Your turn

  1. Make sure you download my workbook and get my Sunday letters.

  2. Let me know how discount shops and supermarkets look where you live. Is it just in Denmark discount = messy and lack of creativity?