Why Creativity Coaching is Not About Art

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Creativity coaching is not about art. Not the creativity coaching I am certified in, anyway.

I saw this description of creativity coaching from the Creativity Coaching Association:


"Creativity Coaches are similar to life coaches, but focus more specifically on your creative work. These coaches help you to develop your artistic and humanistic talents. Creativity Coaches have helped thousands of artists, writers, inventors, entrepreneurs and other creative souls to accomplish their dreams." - Creativitycoachingassociation.com


Kaizen-Muse creativity coaching is about helping you go through your process of creating. I help you get unstuck when you are by looking into what is holding you back from creating and doing work you feel called to do.

Maybe you don’t get started in the first place. Your expectations of yourself are so high and unrealistic that it’s too much to take on, so you don’t. This is a common creative block, and as your creativity coach, I can help you break through this creative block.

We look at your unique situation, and I help you find the answers only you have.

It has nothing to do with what you want to create or whether you to paint, write or build.


Kaizen-Muse  creativity coaching is about addressing human nature in the face of change.


It's gentle encouragement, and an understanding of how a creative process works and looks like.

Creativity coaching is not about art.

It's not goal focused, but process focused.

So you can be trying to write, paint, start a blog, start a business, learn how to knit, plant a garden, or any other creative act that involves a process, and be in need of a creativity coach.

If you like the Tony Robbins character and approach of massive action, and think shouting "I" makes you change, kaizen-muse creativity coaching is not for you.

A word of warning: if you use a coach that critiques your work, I'd find another coach.

Change takes a lot of patience

Instant gratification doesn't always happen in the creative process, which is why so many of us quit before we reach the goal. And it's why social media is so popular.

Social media can be like empty calories. It’s great fun getting inspired but it’s much more satisfying creating your own work.

Being creative is a long, slow nourishing meal, that enriches your life experience, and once you have tried it, you can never go back to before you had the experience.