Innovation and creativity, the love story vol. 1
Let me ask you this:
What do you think when you hear the word innovation?
And what do you think when you hear the word creativity?
Did you just get images of men creating successful businesses when you thought of innovation and kids and/or women playing with artsy stuff when you thought of creativity?
Well if you did, there's a reason.
Innovation is something politicians and business leaders say we need more of to get us successfully into the future.
Creativity is not really mentioned by the media where I live (Denmark) as something we need, something important. It's a good thing to be, yes, funky and all that, but necessary? Not really
Being innovative is pretty cool and respected and being creative, a little less so - if we're honest.
Even Wikipedia describes the two words like this:
Innovation: "An innovation is something original, new, and important in whatever field that breaks in to a market or society"
Creativity: "Creativity is a phenomenon whereby something new and valuable is created (such as an idea, a joke, an artistic or literary work, a painting or musical composition, a solution, an invention etc.)."
(Notice where the word important is)
The argument is that innovation can be measured where as creativity can't.
Basically creativity is the new idea and innovation is implementing the new idea. Innovation pays the bill.
Yeah? Don't buy it. Because it's wrong.
This is why:
Innovation takes creative thinking. it’s a tweetable
Creativity is all about action.
A book doesn't get written by thinking. A business (which is hugely creative) doesn't come to life by just thinking of the idea. A movie, a game, a ballet, a painting would never happen if creativity was just about thinking.
And if innovation is merely an act, it's useless without the creative thinking that came before it.
Innovation and creativity go hand in hand. They are connected.
In fact, they are so much in love ♥ they are going to have babies called "creative innovation" :-D
"Creative innovation" should be taught in school to our kids so they learn to think creatively and explore creative pathways. And ALL tests and exams are banned. Comparison is not allowed.
Just imagine the inventions that would come to life then.....